GREAT NEWS! Active Northumberland have been lucky enough to secure funding from Sport England to improve the swimming experience at some of our local centres!


As part of this pilot scheme, four of our centres pools have been selected to take part including Ashington, Blyth, Ponteland and Wentworth. Although investment will be focused on these four centres initially, it is anticipated that the learnings from the swim pilot scheme will be used to benefit our other Active Northumberland pools in the future.


As part of the investment, there will be a variety of exciting changes taking place across our pilot centres over the next few months.


These include:

  • New and innovative classes

  • Dedicated swimming support

  • Poolside changes e.g. customer kit areas for items such spectacles and towels

  • Cleaner changing rooms and poolside areas

  • Improved customer service


And MORE!!!

For further information on the 'Take The Plunge' pilot swim scheme including some of the proposed changes, please CLICK HERE!


Our Take The Plunge marketing campaign launched on Monday 11th December 2017! The campaign aims to raise awareness of our pools facilities as well as the proposed new developments taking place over the next few months.

From the 11th December onwards you will notice a range of marketing materials in and around your centres including posters, leaflets, banners, press ads, outdoor banners and more to help support our new campaign. We've also decided to try something a little different with a more quirky and light-hearted illustrative style for the campaign!




As part of the swim scheme, we will be introducing an exclusive 'Take the Plunge' Swim Card available at all pilot sites to encourage casual swimmers to try their local pool and see what’s different for themselves!


To join, all you will need to do is simply register a few details with us either at reception or online. You will be issued with your Swim Card which will allow you to enjoy fantastic benefits which include:

  • Your first swim for free
  • Every 10th swim for free
  • Free month's membership after 50 swims*
  • Free entry into a monthly prize draw to win prizes including a Swimovate Poolmate Watch, Waterproof headphones, Speedo accessories and more!**

*To be redeemed in August 2018 only

**Must swim at least 4 times a month to be entered into the prize draw

For more information and to sign up for the card please speak to reception.
For further T&C's please



The new scheme isn't just about attracting new users to try our pool - we will also be running an scheme for our current fitness members across the 4 pilot sites to encourage them to use the pool more regularly.  

We're offering a range of fantastic benefits when you sign up for the new members Take The Plunge scheme including:

  • A free month’s fitness membership after 50 swims*

  • Free entry into a monthly prize draw to win prizes including a Swimovate Poolmate Watch, Waterproof headphones, Speedo accessories and more!**

*To be redeemed in August 2018 only

**Must swim at least 4 times a month to be entered into the prize draw


To sign up, simply register your existing membership card with reception for the free ‘Take The Plunge’ scheme and get swimming!

For more information please speak to your fitness instructor or reception.
For further T&C's please CLICK HERE.



Make swimming easier with our Active Northumberland app!


By downloading the app, you will be able to book swim classes online, view swimming timetables, be kept up-to-date on the latest news and alerts, join online and more!


If you haven’t downloaded our app already, please CLICK HERE for further information about the app as well as instructions on how to download.




To keep up-to-date with the proposed changes at your centre’s pool over the coming months, be sure to follow us on Facebook and Twitter! You can join in the conversation on Twitter by using our campaign hashtag #taketheplunge.


Active Northumberland:

Facebook: @ActiveNland

Twitter: @ActiveNland


Ashington Leisure Centre:

Facebook: @AshingtonLeisureCentre


Blyth Sports Centre:

Facebook: @BlythSportsCentre


Ponteland Leisure Centre:

Facebook: @PontelandLeisureCentre

Wentworth Leisure Centre:

Facebook: @WentworthLeisureCentre




We will be posting a variety of video’s over the coming months which will 'bring to life' some of the changes taking place at your local pool. These will include centre tours, demos of existing as well as new swim classes, case studies from some of our current pool users as well as more information on the variety of poolside changes taking place to make your swimming experience more enjoyable!



Your feedback is important to us! We would love to keep in touch with you and hear your thoughts on some of the changes which will be taking place at your local pool.

We have developed an online 'Customer Comment Survey' which will give you the opportunity to have your say about your centre's facilities. We would be grateful if you could take a few minutes of your time to complete the online survey relevant to your centre below:


Ashington Online Customer Comment Survey


Blyth Online Customer Comment Survey


Ponteland Online Customer Comment Survey


Wentworth Online Customer Comment Survey


This page will be updated as the 'Take The Plunge' scheme progresses so be sure to check back for further updates. Don’t forget to stay social with us too on Facebook as well as on Twitter using our campaign hashtag - #taketheplunge.